Gold really has no value other than that which it gains for being an excellent conductor of electricity and heat – it really doesn’t, and it’s only worth what we collectively agree that it is worth. It’s simple, easy to quantify and calculate, based on a number of fixed factors, and we've known about it for millennia.
This pushes some mining corporations to try to justify the use of tens of thousands of tons of cyanide, even blowing up mountains in their entirety is excusable when the shiny is the final product. However, why not give up coveting gold so much, and turn to a different kind of investment – classic cars.
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